OnClick(Studios) Adventure

new business, new adventure, new thoughts

Posts Tagged ‘business goals new trail’

The trail we’re blazing..

Posted by Heather Feimster on July 22, 2009

“Look out new world here we come
Brave, intrepid and then some

Pioneers of maximum
Audacity whose resumes
Show that we are just the team
To live where others merely dream
Building up a head of steam

On the trail we blaze
-Elton John, “The Trail We Blaze”

If you’re a Dreamworks/Disney buff you might recognize those lyrics from the movie The Road to El Dorado. It’s a movie about two friends who travel from Spain to Central America and discover the legendary “city of gold.” Along the way they go through harrowing adventures, one falls in love and one realizes that making a difference in people’s lives is what’s important – the usual Disney story plot line.

But these words struck home for me as I thought about where we are going with OnClick(Studios). We are blazing a trail into the unknown, and we’re attempting the American dream – to build a company from the ground up, on our terms. First, we have to know where we’re going.

As with any new business, the end shape that the company will take is still in flux – like a ghost shimmering in and out of focus and looking a little different every time. But there are several checkpoints that we want to achieve that remain constant:

  • Within 18 months: Establish ourselves as a website design and development team that offers more personal services including dedicated hosting, web mastering and maintenance with a focus on e-commerce (another post in the future on this reasoning).
  • Within 5 years: Develop full branch of system administration services and online IT support and bring in steady monthly revenue from retainer services.
  • Within 10 years: Add a dedicated online communications consulting arm to offer branding/design and copywriting services.

These checkpoints may shift a little or come into more focus, but now that they are down on “paper,” it will be a little bit easier to achieve. Our next step is to get our own site up and running – we are in the design phase right now – and to get our first clients to sign their contracts so we can have some positive cash flow.

In the end, this adventure is going to be about pushing ourselves to be better than we think possible. It’s about not losing faith in a goal and vision, and it’s about balancing our desires and dreams with reality and limits. Man, it’s going to be one heck of a ride – stick around and see how the dream shapes up.


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